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IVR
Modern Marketing has taken a new turn due to technological
innovation in the field of telecommunications. IVR and MCM, i.e., Interactive Voice
Response Campaign System and Missed Call Marketing Solutions comprise most of the
modern marketing techniques through telecommunications.
What is IVR?
Interactive Voice Response (IVR) is a technology that uses voice
and DMTF tones input via keypad to interact with users. These systems are meant to
handle huge call loads. IVR is known for its reduction of caller waiting time. In a
simpler sense, IVR gives a pre-recorded audio and accepts keypad input, after it
gives an option driven menu.
What is MCM?
Missed Call Marketing is an innovation that is used by
entrepreneurs globally for the purpose of telecom marketing. The most basic and
cheapest way for connecting to the public is MCM. MCM doesnât require any specific
app or system in the phone. One has to just place a missed call on the given number
to receive the desired info in the form of a text or another incoming call. Placing
a missed call is free of cost and hence MCM is widely accepted.
How can both techniques be combined to get a unique solution?
IVR and MCM can be combined to get a unique marketing solution
that can be user friendly, affordable, less time consuming and really simple. Missed
Call Marketing is limited to a certain extent as the complete information isnât
necessarily received by the end user; and IVR has its chances of getting calls
wasted to uninterested users. Therefore, a unique system can be created using both
techniques, which will follow the following process:
- A âmissed callâ number is circulated through ads and campaigns
- Customer places a call
- Call is terminated
- Customer receives a text or call regarding specific information.
Simple MCM process:
- A âmissed callâ is circulated through ads and campaigns
- Customer places a call
- Call is terminated
- An outbound call is placed to a customer
- The customer is run through the menu
- Customer gets the information.
- An outbound call is placed to a customer
- If the customer is interested he receives it, otherwise the process ends
- If he receives it, he is run through the menu
- Customer gets the info.
Simple IVR process:
Thus, it avoids the drawbacks of both MCM and IVR and a unique system is created that can boost marketing to a new level.
MERABT offers such a combined marketing system. One of the most reputed solutions providers in the telecommunications sector, MERABT has developed several innovative and cutting-edge solutions, spanning across various sectors.