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The Best Twitter Traffic Hacks to Grow Your Business

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day, it’s easy for yours to get lost in the shuffle.

Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low.

So why bother? Well, there are a lot of good reasons. First, if you have a business, people will expect you to be on Twitter. Your competitors are, and your customers are, too. But Twitter is also a great platform for:


  • Announcing the launch of a new campaign or product
  • Connecting with customers, influencers and other VIPs in your industry
  • Telling your brand story
  • Showcasing your best content

If you run a business, Twitter should definitely be a part of your social media marketing strategy. It doesn’t have to be a huge part, because let’s face it: it’s not going to bring in as many leads as Facebook or LinkedIn. But it has the potential to bring in more qualified leads — if you do it right.

Our favorite Twitter hacks are just two strategies for growing engagement and, hopefully, conversions through your Twitter feed. But they aren’t the only ones. These tips will also give your Twitter presence a big boost:

Pin a tweet:

Do you have a popular tweet, or one that explains who you are and what you do? Pin it at the top of your feed so everyone who’s interested enough to go directly to your profile immediately knows what you’re about.

Engage with followers: Unless you’re dealing with confirmed trolls, you should be engaging with everyone who comments, asks a question, complains or sings your praises on Twitter. If it makes you look good, quote-tweet your response so your followers see it.

Post consistently:

You should post at least once each day, but really, the more, the better. With an 18-minute shelf life, the more tweets you post, the more likely someone is to actually see them. As for when to post, every business is different and every target demographic is different, so you’ll have to test different days and times to see what works for you, your business and your audience. Make sure to try nights and weekends, too; you might be surprised by the response you get during “off” hours.

Mix up your tweet types:

The more varied your feed is, the more interesting it looks to someone deciding whether or not to follow you or to engage with your content. Don’t just use Twitter as a URL dumping-ground. Post links to articles (yours and others’), images, video and straight-up text.

Use hashtags (but not too many):

Industry-specific hashtags are a great tool for increasing your visibility with the right people. For example, in the marketing world, we use hashtags like #SEO, #contentmarketing and #branding. If you can jump onto a trending hashtag, even better (but check why it’s trending first). And if you attend a conference, trade show or other industry event, make sure to tweet frequently and always use the hashtag provided by the organizers. But don’t overdo it — one or two a day is enough.